To commemorate the 30th anniversary of their partnership with McLaren, Hugo Boss organized a very important event in the very center of Milan in San Babila Square.

Client : Say What? for Hugo Boss Italia

Work : 3D Projection Mapping
Date : 07.09.2011
Location : Piazza San Babila Milano IT

Production : Angelsign Studio (
Project Manager : Alessandro Bianco
Creative Director : Danilo Parise

Art Director and 3D Visual Designer : Roberto Fazio (

3D Modelers and animators(Angelsign Studio):
Carlos Rojas
Dario Cavaliere
Sebastian Livingston

2D Compositing and animations(Angelsign Studio):
Christopher Tulloch McCabe


Technology : Christie 4 x 20.000 AL

For Roberto Fazio Studio:
Art Director and 3d Designer : Roberto Fazio

Sound Designer : Be Invisible Now! (

Producer : Antonio Rosciano
Production Manager : Daiana Salucci
Audio Video Technicians : Michele Sterbizzi, Luca Trombini (Musical Box Rent Verona )
3D Modeler : Nicolò Bugatto
Assistant: Vito Morgese

Architectural Consulting: RVL architetti, Arch.Samuele Ricci, Arch.Giovanni Verniani

Shooting: Daniele Di Veroli


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